Sneaky, But Legal:-Places To Insert Keywords For High Ranking
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Rather than using a link in your navigation bar like "services", add a keyword to that page link. If you are a marketing consultant, you could put "marketingservices" instead.
3. In links throughout the copy.
This uses the same principle as above. Instead of writing a paragraph about your testimonials and linking to a page named "testimonials", create a link to a page named "marketing successes" (or some other powerful keyphrase).
4. In the "title" and "description" tags.
The title and description tags are still widely read and used by engines. Be sure both are enticing and contain keywords because some engines use them interchangeably.
5. In the copy itself.
The "optimal" copy length for search engine compatibility is between 250 - 350 words. Why' Because that gives you enough room to use the keyphrases repeatedly and still make sense! You should have about a 3% ratio of copy to keywords.
6. In ALT tags.
ALT tags are those little bits of copy that pop up when you hold your mouse over a graphic or picture. Search engines read those - because they consist of text. Use keywords in the descriptions you assign to the images on each page. WARNING: Be VERY sure that the description in the ALT tag goes with the image. Otherwise you could be banned for "keyword stuffing."
Last little trick ... get one or two heavyweight keywords or phrases in all 6 places above. It's hard to do, but the results are tremendous!
By taking advantage of these sneaky - but legal - places to insert keywords, you stand a better chance of getting one of those coveted "Top 10" slots on the major engines. You also stand a darn good shot at increasing traffic to your site!
ABOUT THE AUTHOR Diane Hughes is an accomplished internet entrepreneur and editor of the popular ProBizTips Newsletter. Subscribe to her newsletter for more tips, tricks, and secrets of the trade -- plus get HUNDREDS of eBooks, software and tools just for subscribing! http://viralmarketzone.com/diane
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