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Insert Keyword A colleague asked me recently to name the most .....
Choosing Keywords
Keywords are words that people use to find your website. Keywords are the words entered into the search field of a Search Engine to search for website pages related to or including those words. For example, if you are looking for blue shoes, you would type 'blue shoes' into a Search Engine and find websites related to 'blue shoes'. The phrase 'blue shoes' is called a keyword phrase. To increase your Search Engine traffic you should choose a 1-3 word keyword phrase for each individual page of your website. You also should choose two or three keyword phrases that constitute the overall theme of your website.
Methods of Choosing Keywords
Choosing good keywords is vital to increasing your website traffic. Before choosing which keywords to focus on, you should brainstorm possible keywords that people might use to find your website. After brainstorming keywords, then use a thesaurus to come up with more words. You can also use a tool like the Google' Sandbox Tool. Enter in keywords and the Google' Sandbox Tool will return a list of words it believes are related words. Other websites including, NicheBot, and Wordtracker offers a similar service as well.
Another method of finding keywords is to take a look at your competitors websites, and determine what keywords they are targeting. One method of doing this is to take a look at their keywords meta tag. In Internet explorer you can do this by:
1.Clicking on the top pulldown menu 'View'. 2.Scrolling down and click on the menu item 'Source'.
This will show you the source code for that page. Then look for a line that looks like this:
This example uses the keywords meta tag for the home page of our dinosaur website. The words after 'content=' are the keywords that are considered important by the person (in this case me) who wrote the HTML for the page. From this meta tag you can find out some of the keywords that are being targeted on the page. Add any keywords used in this tag to your list.
Once you have your list of keywords it's time to find out if anyone searches for them. You can do this by using the Overture' search term suggestion tool. The Overture' search term suggestion tool shows you how many times a certain keyword was searched for the previous month. You can use this tool to find out how many times people search for keywords related to your website. For example, go to the Overture' search term suggestion tool and type in 'dinosaur'. Then click the button to the right. You will now see a screen that shows a big table of keyword phrases that include the word dinosaur. Here is an example snippet of the list for September 2004:
109644 dinosaur 15899 dinosaur picture 8433 dinosaur costume 5548 dinosaur game 5419 barney the dinosaur 5018 dinosaur fossil 4575 dinosaur toy
The number to the left is the number of times people searched for a particular keyword. The words to the right of the numbers are the keyword phrases that were searched for.
One thing you will notice is that most people search using only one or two keywords, sometimes 3 or 4. So at this point in time, optimizing your site for keyword phrases longer ......
These Fun Keyword Tools Will Answer All Your Questions (Search Engine Journal)
It’s exciting to discover more and more keyword tools and brainstorm how far you can go with your keyword research. Let’s look at my recent finds and see what we can do with them and what questions they can answer for us: Question 1: What are the meanings of this word? How to use it? I have [...] ...
Google Launches Search-Based Keyword Tool (WebProNews)
Google has introduced a new keyword tool called Search-based Keyword Tool (beta) that enables paid search advertisers to see what keywords they may be missing out on based on searches on their Web site. read more ...
