How To Establish Your Targeted Keyword Phrase for PPC
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Insert Keyword A colleague asked me recently to name the most .....
By using a general keyword like 'video games' we use the Google Adwords Keyword Search to create a list of more specific keywords and similar keywords. Then from those lists we use the Overture Keyword Search to determine how many times a keyword was searched in a previous month.
For example with the keyword 'video games' that we used in the Google Adwords Keyword Search we found the keyword phrase, 'action game.' Since this phrase is more specific to a type of video game that Rothline Entertainment markets we used that keyword phrase in the Overture Keyword Search.
The Overture search results displayed that 'action game' was searched 68525 times in the previous month. That number count is too high which will result in a lot traffic to our site but few sales. By using that keyword phrase would at 5 cents cost per click we would end up with a potential $3425.25 PPC expense. Granted now all Internet surfers would click on every ad of ours that would appear the keyword. So let's assume that only a third would actual click on our ad to go to our site. That would still result in about $1,142.08 in PPC Expense. Still a high expense.
Now overture has also listed the keyword phrase, 'action video game' which has a previous month search count of 182. Our philosophy on keyword phrases is that if the keyword search count for the previous month is between 50 and 300 that is a good balance for a targeted keyword phrase. 182 hits to our site would be about $9 a month for the PPC. Much more affordable with a list of some more targeted keyword phrase, we are more likely to pay less for the PPC and get more sales.
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