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To guarantee your resume will be included among the highest ranked document, keywords should be industry/job specific and applicable to what a recruiter or potential employer would be looking for in a suitable job applicant. They may include job titles, relevant skills, industry jargon, and necessary education / academic achievements.
Keywords can be generated from the resources outlined below:
- Job postings ' either printed or online; - Job descriptions / person specifications; - Industry Association Websites; - Career related discussion forums; - Yellow Pages ' either printed or online; - Job Related Publications (which can include the Occupational Outlook Handbook ' http://bls.gov/oco/home.htm; or O*Net ' http://online.onetcenter.org); - Resume and career exploration books/material; - Corporate websites (including our organization; or job opportunities web pages); - Other resumes that have been posted online; to name a few.
To optimize your resume's ranking with search engines and computer tracking systems include a 'keyword' section toward the forefront of your document as well as incorporating keywords throughout your resume. Avoid placing keywords nonsensically throughout your document as you must maintain a fluent writing style to ensure your resume flows smoothly.
Following is an example of a keyword section for a Marketing Student's resume which was strategically positioned at the forefront of their document:
Insert Keyword A colleague asked me recently to name the most .....
KEYWORDS: Marketing Student, Brand Management, Advertising, Marketing & Promotions, Market Research & Analysis, Marketing Surveys, Customer Service & Retention, Public Relations & Speaking, Leadership, Collaboration & Teamwork, Financial Management & Reporting, Analysis & Problem Solving, High-Impact Presentations, Alliance & Relationship Building, Escalated Conflict Resolution, Bilingual, fluent English & French.
To enhance the resume's ranking when being reviewed by a computer applicant screening system or internet search, similar keywords were also included throughout the body of the resume.
As a final measure to ensure you have included sufficient keywords in your resume scan through and mark them with a highlighting pen to confirm consistent placement throughout your document.
Keywords are words that people use to find your .....
About the Author
Annemarie Cross is a dual-certified/award winning Resume Writer, Career Coach and NLP Practitioner, and founder/principal of Advanced Employment Concepts, a career consultancy offering specialised solutions for people striving for success and fulfilment in their careers while maintaining work/life balance. Annemarie can be contacted at: www.annemariecross.com
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