Creating Keyword Specific Doorway Pages - A Step By Step Guide
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If you're doing business on the Internet then you know the importance of ranking high in the Search Engines. The competition is fierce, but it can be done. What I am about to reveal to you will increase your traffic immensely, but it must be done correctly. The goal is to create powerful doorway pages that not only rank high in the Search Engines, but are Search Engine friendly and provide some valuable content for your visitors.
What is a doorway page anyway' A doorway page is a webpage specifically designed to rank high in the Search Engines for a specific keyword or keyword phrase. Not just a blank page with a link that redirects to your main page, but a powerful, content rich page packed with your keywords.
First of all, select three of the most specific keyword phrases that best describe your website. If your website is about dog grooming, then your keyword phrases might be: dog grooming, pet care, pet groomers. Place these keyword phrases, separated with a comma, in your KEYWORD meta tags between the HEADING tags of your HTML.
(Notice: Some of the opening and closing brackets < > have been left off some of the examples below to enable you to view the code.)
Example:
Next, write a descriptive sentence about your website packed with your keywords for your DESCRIPTION Meta tag.
Example:
Write a descriptive TITLE for your page that includes your KEYWORDS.
The Dog Groomers Salon: Dog Grooming Tips From Top Professional Pet Groomers
Your doorway page should load very quickly, so keep your graphics to a minimum. Make sure you don't include any banners and place your main logo at the top of your page, linked to your main page. Place your keywords within the image tag using the ALT tag. Below your logo, include an intriguing sentence and link it to your main page.
Example:
IMG SRC="mainlogo.gif" WIDTH="300" HEIGHT="60" ALT="dog grooming,pet care,dog groomers" BORDER="0" For More Professional Dog Grooming Tips, Click Here
In addition to placing your keywords in your Meta tags Title, and Image tag, you can also use the Comment tag. Comment tags can be used throughout your page to organize your content and make updating easier. They also provide another great way to place your KEYWORDS. They won't be visible on your webpage, just in the HTML.
Example:
!--Begin Dog Grooming Navigation-- !--End Dog Groomer Navigation--
The key to creating powerful, keyword rich, Search Engine friendly doorway pages is to provide some valuable content. In the body of your webpage, provide your visitors with a free 250 - 300 word article or report loaded with your keywords every couple of sentences.
Example:
Dog Grooming Tips From The Top Professional Dog Groomers
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Google has introduced a new keyword tool called Search-based Keyword Tool (beta) that enables paid search advertisers to see what keywords they may be missing out on based on searches on their Web site. read more ...
