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Aol Keyword 'Targeted Keyword Phrase' is one of the primary .....
As a search engine optimization copywriter, I've seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I'm just amazed at the selections I receive.
It's absolutely imperative that you make wise choices in the area of keywords. Many people simply look at statistics. Others go strictly on the most highly searched keywords from one particular search engine. Still others do no research at all and just guess. While the first two can work in combination with one another, they still don't offer a complete solution.
From working with many search engine optimization (SEO) experts, I have gathered a few tips on how to choose effective keywords that bring results. I'd like to share that information with you so you can improve both your copy and your search engine positioning.
Narrow Focus
Choose keywords that have a narrow focus. The most common 'mistake' I've seen when selecting keywords is choosing those that are too broad. For example, one client sold cleaner for granite countertops. One keyphrase that was originally under consideration was 'granite countertops.' However, as his SEO expert explained (and I agree), people could be hoping to find information on almost any aspect of granite countertops' installation, price, service, dealers, etc. This keyphrase was too broad and eventually was discarded.
The same applies to geographic locations. A real estate agent wanted to use the keyphrase 'Richmond County.' However, upon searching the 'Net for this phrase, his SEO expert discovered that there are at least three states that have a Richmond County. Instead, the SEO expert chose phrases such as 'Richmond County, Georgia real estate' to narrow the focus and ensure qualified traffic.
Applicable to the Page
Another common area where people wane is in being determined to use keyphrases that simply don't apply to the page. In one case I was asked by a client to use the keyphrase 'payment portal' on a page that had nothing to do with that topic. At the time, that was an excellent phrase ......
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