There are so many keyword tools out there, why keyword elite? You have to ask yourself that why YOU choose keyword elite instead of other. Have you bought any keyword tool before? If you have, have you ever wondered why you still want to buy keyword elite? If the answer is your other keyword tool is not as good, then can you be sure that keyword elite is going to be much better? Stop spending money unwisely. I BUY Keyowrd Elite, because to me it is the best tool for my business. How about yours?
Keyword Ads A friend called me the other day saying they were .....
...... distributor of web site design software that is specifically tailored for banks. Now ask yourself this: if you were a bank looking for this company's products, would you have typed in either of the phrases above to find their site' I doubt it. You would type in something more logical like "web site design software" or "web sites for banks" right'
This company was clearly targeting the wrong keywords and phrases. Their top ten rankings for these phrases were irrelevant, because nobody was searching for these phrases in relation to the products this company was offering. The phrases they had chosen are what I call "jargonized", that is, they are filled with industry jargon and buzz words. Take "Internet solutions" as an example. Such jargon has found its way into our language with the onset of the digital age and is bandied around boardrooms and marketing departments everywhere. However the definition of this phrase is very broad and could be used to describe anything from a dial-up connection to a web site itself. It's not a logical choice for searchers and is therefore useless as a key phrase to target.
To prove my point, I researched the client's chosen phrases using Wordtracker keyword software and then did comparison research using the more logical phrases above. The results were crystal clear: the logical, simplified phrases were many times more popular than the "jargonized" ones. Once I demonstrated this to the client, they were more than happy for us to conduct more thorough keyword research and start their search engine optimization campaign with a clean slate.
When selecting the keywords and phrases for your site, remember to select search terms that describe your products and services in the most logical, simple and specific way. By doing so you'll not only increase the search engine traffic to your site, but you'll ensure your visitors are highly qualified to buy your products and services when they arrive.
About the Author
Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com
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