Keyword Secrets

Are Keywords Destroying the Flow of Your SEO Copy?

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Now, do you really trust Keyword Elite? There are so many keyword tools out there, why keyword elite? You have to ask yourself that why YOU choose keyword elite instead of other. Have you bought any keyword tool before? If you have, have you ever wondered why you still want to buy keyword elite? If the answer is your other keyword tool is not as good, then can you be sure that keyword elite is going to be much better? Stop spending money unwisely. I BUY Keyowrd Elite, because to me it is the best tool for my business. How about yours?

I can't count how many times I've visited Web design sites that were targeting local audiences and found copy similar to this example. Forget for a moment that this copy is completely 'me, us, we, our' centered, and let me ask you a question.

If someone asked you what your company did would you say, 'Web design' or 'New Orleans Web design'' Yes, I know the keyphrase is 'New Orleans Web design,' but using that phrase interchangeably with 'Web design' shatters the flow of natural language. Breaking up that phrase will help you retain your appeal to the engines and your site visitors. It will also keep you from appearing to be over optimized.

You'll also want to vary your terms to avoid absolutely bombarding the reader (and the engines) with the same keyphrases. That *may* mean the need for longer copy *if* your target audience is one that would respond well to longer copy.

Try this instead:

Progressive, creative, upbeat. Those are phrases that best describe many online businesses based in New Orleans. Web design for your organization should match your style. Never created from templates, the site designs you'll receive will be truly reflective of your corporate personality. Because we work exclusively with companies located in or near New Orleans, Web designs retain that Big Easy feel.

See the difference' By breaking the phrase up, you work with the flow of natural language instead of against it. To your site visitors and the engines, it appears the phrase is just part of a written conversation instead of something that has been purposely (and carelessly) tossed in for the sole benefit of higher rankings.

So, is the flow of your current copy destroyed by keywords' Are you scaring off both the engines and your visitors' One quick check can help you decide. Read your copy out loud. (Or better yet, have someone else read your copy out loud.) Does it sound odd' Does reading it feel forced or stiff' Would the sentences you've written in your copy seem out of place in the course of a verbal conversation with someone' If you answered 'yes' to any or all of these questions, you might better take a closer look at your Web page.

Karon Thackston ' 2004, All Rights Reserved

Karon is author of 'How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy).' Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language. http://www.copywritingcourse.com/keyword

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