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Top 100 Keyword

You need to be extremely careful with keyword research so .....

How often do you visit the search engines looking for the
information that you seek' Twice a week' Every day'

According to SearchEngineWatch.com, seven of the top search
engines process over 300 million searches a day! Additionally,
Search Engine Watch documents an item called the GVU Survey
Results from the Georgia Institute of Technology which shows
that 85% of all web users admit to regularly using search
engines to find the web sites they visit.

The truth is, if you are seeking sales at your website, then
you should be looking for traffic too. While sales is your
true goal, no sales can take place until traffic occurs.

A lot of people scream to the high heavens that search engines
do not work. The fact is that search engines do work. It is
just that the people who are shouting do not understand how
to make search engines work for them.

We will not go into great detail right now about how to make
search engines work for you. We will only touch on the
differences between the search engines of which there are
three types: Pay-Per-Clicks, Directories and Spiders.

Pay-Per-Clicks require that you open cash accounts with them
before you will be listed. While there are often ways to get
into the PPCSE's without opening an account, we will not
discuss that here.

Directories limit your submissions to page title, link and a
short description.

For this discussion, we will be speaking about Spider Search
Engines. Spiders are in fact software that visits your site
and gathers the data from your website to determine how to
tell people about your website.

While some Spiders gather a limited number of words from each
website, others gather all of the words listed within your
website. This is where we come to our point today.

Spiders gather data from your site to provide a title and
description for your readers. Additionally, Spiders gather
the words from your website and rank those words to determine
which sites to return to their users.

The words they gather from your website are referred to as
keywords. Search engine keywords exclude pronouns, prepositions
and other very common words. All others provide rich fodder to
the Spiders.

To get the best use of Spider search engines, you must feed
them what they want --- you must feed them lots and lots of
keywords. It is important to note that the best use of keywords
on your website is using keywords that are relative to your
products and services.

In a recent study by Yahoo, most site visitors are looking for
information of some kind when they go to a site. By creating
the kind of information for your site in an easygoing article
style that your visitors want, you can significantly increase
both traffic and user time on your site.

While your site does already contain these keywords in your
sales copy, it should be noted that providing free information
for your visitors is the ideal way to attract new visitors and
to strengthen the positioning of your website in the Spider's
databases.

When you do not have ......

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(c)   2006 Keyword Secrets
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(c)   2006 Keyword Secrets